Business Metrics

Churn Rate Calculator

Measure customer churn, revenue churn, ending customers, and net movement across a reporting period without mixing growth into the churn formula.

Customers at startCustomers lostNew customersMRR at startMRR lost

Customer churn

4.50%

Revenue churn

4.40%

Ending customers

1,015

Net customer change

Frequently asked questions

Customer churn rate is customers lost divided by customers at the start of the period, multiplied by 100.

Revenue churn measures lost recurring revenue relative to the recurring revenue base at the start of the period.

No. New customers affect ending customer count and net growth, but churn itself still measures loss from the starting base.

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