What is CPC?
CPC means cost per click. It is the amount spent divided by the number of clicks generated.
Paid Media Math
CPC / CPM Calculator
Calculate cost per click and cost per 1,000 impressions from campaign spend, then estimate the budget needed for future traffic or reach targets.
CPC calculator
Cost per click
2
Estimated spend: 1,200
CPM calculator
Cost per 1,000 impressions
5
Estimated spend: 1,250
Frequently asked questions
What is CPM?
CPM means cost per mille, or cost per 1,000 impressions. It is the spend divided by impressions, multiplied by 1,000.
When should I use CPC vs CPM?
Use CPC when the buying model or reporting focuses on clicks and direct traffic. Use CPM when campaigns are measured by reach, views, or impression delivery.
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