SEO & Marketing

UTM Link Builder

Add custom campaign parameters to your URLs so you can perfectly track custom campaigns and traffic sources in Google Analytics.

Website URL *

The full website URL (e.g. https://example.com/page)

Campaign Source (utm_source) *

The referrer (e.g. google, newsletter, facebook)

Campaign Medium (utm_medium)

Marketing medium (e.g. cpc, banner, email)

Campaign Name (utm_campaign)

Product, promo code, or slogan (e.g. spring_sale)

Campaign Term

(utm_term) Paid keywords

Campaign Content

(utm_content) Ad version, A/B test

How to use UTM parameters

UTM parameters are simply tags you add to the end of a URL. When someone clicks on a link with UTM parameters, those tags are sent back to your Google Analytics, allowing you to trace exactly where your traffic is coming from.

Parameter Guide

utm_source (Required): Identify the advertiser, site, or publication that is sending traffic to your property, for example: google, newsletter, or billboard.
utm_medium: Identify the advertising or marketing medium, for example: cpc, banner, email newsletter.
utm_campaign: The individual campaign name, slogan, or promo code for a product, for example: spring_sale.
utm_term: Primarily used to track the paid keywords of an ad campaign if you're manually tagging search ads.
utm_content: Used to differentiate similar content or links within the same ad. For example, if you have two call-to-action links in the same email message, you can use utm_content to separate them to see which is more effective.

Frequently asked questions

What are UTM parameters?

UTM (Urchin Tracking Module) parameters are five variants of URL tags used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media.

Do I need to fill out every UTM field?

No. At a minimum, you should provide the 'utm_source' (e.g. google, newsletter). However, providing 'utm_medium' and 'utm_campaign' will give you much better tracking data in Google Analytics.

What is the difference between source and medium?

Source (utm_source) is 'where' the traffic comes from, such as a specific website or platform (e.g. facebook, twitter, newsletter). Medium (utm_medium) is 'how' the traffic got to you, describing the marketing channel (e.g. cpc, email, social).

Can UTM tags mess up my website's SEO?

No. Search engines know to ignore standard UTM tracking parameters. They will not create duplicate content issues for your search ranking.

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